What is an ad network? Why are ad networks important?

website ad slot meaning A DFP ad slot refers to a space on a publisher's website that is designated for displaying ads served through DoubleClick for Publishers (now admin riki slot where on the page the ads will appear Ad slots are typically defined by the size of the ad that will be displayed in them, such as 300x2

ad slot meaning Ad servers bring these publishers and agencies together They house ads and serve them to publishers' ad inventory slots using sophisticated decision engines  The most common type would be open real-time bidding or “auction” bidding where an ad slot is offered to a group of bidders who each set an amount of how much  In the scatter market, networks sell available ad slots closer to air time, at a less competitive price than the Upfronts When the air time is very close and

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